I’m convinced that people make the mistake of calling palaeontologists ‘archaeologists’ because there are two additional syllables in the word that refers to dinosaur hunters. Of course, ignorance of discipline-specific terminology [pejoratively referred to as jargon by some] is proof of nothing more than that the error is constantly being reinforced by those not acquainted with the difference.
A case in point.
It’s obvious from the title alone. This is going to be an article about insects in amber. Curiously, I was unable to find either the words ‘archeology’ or anything more specific than ‘scientist’ in the text of the article.
I think this whole matter is what’s known as a lost cause.